February 21, 2019

Interstellar Branding

How conquering the Solar system relies on a branding strategy by Nikola Sekulic We live in a wonderful time for humankind. Unparalleled progress in technology, the likes of which have never been seen in human history, enables us to slowly but surely venture out into space and begin the colonization

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February 20, 2019

The Importance of Research in Branding: The Problem of the Flying Monkey

Why the flying monkey? Yes, enthusiasm is the main driving force behind any business idea, allowing you to transform it into reality. But sheer willpower alone cannot turn your regular chimp into a flying monkey. Too absurd? Think of how many people around the world were at one point in

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February 20, 2019

The Age of Boxes

One of many definitions of creativity states that it is “the use of imagination or original ideas to create something”. However, there is nothing definite or final about this definition, so people have shown their creativity by, for instance, using someone else’s original ideas to create something extraordinary, or they

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